BIONEER CORPORATION

BIONEER Launches Hair Loss Cosmetic ‘COSMERNA’ on Amazon USA

 

- New 2mL*1ea package enhances customer convenience

- Dedicated U.S. online store to open sequentially

- Expanding offline presence through B2B partnerships

 

 

BIONEER has officially entered the U.S. market with its hair loss cosmetic product, COSMERNA, by launching on Amazon USA, the world's largest marketplace for hair loss products.

 

In December 2023, BIONEER developed a 2mL COSMERNA product specifically for the U.S. market and completed its registration on the FDA's MoCRA (Modernization of Cosmetics Regulation Act) portal for cosmetics oversight. Following this, the company finalized the Amazon thumbnail, product differentiation points, and detailed product pages, completing its integration into the Amazon USA platform. Preparations for Amazon warehouse distribution have also been completed.

 

With over 300 million active users, Amazon USA is the world’s largest online marketplace. BIONEER plans to leverage this platform to significantly increase consumer accessibility to COSMERNA in the U.S. According to global market research firm DATA BRIDGE (2020), the U.S. hair loss product market, valued at approximately KRW 1.85 trillion in 2019, is projected to grow at a compound annual growth rate (CAGR) of 5.6% to reach KRW 2.83 trillion by 2027.

 

The U.S. market not only has strong purchasing power but also demonstrates particularly high demand for COSMERNA products. In fact, nearly 50% of purchases during the initial launch of COSMERNA's dedicated online store originated from the U.S. Additionally, consistent overseas purchases by American consumers from other countries’ Amazon platforms further validated the potential of the U.S. market. Building on this momentum, COSMERNA has officially launched on Amazon USA and plans to open a U.S.-exclusive online store to enhance communication with local consumers and maximize synergy.

 

The newly launched COSMERNA product in the U.S. features a 2mL package designed to improve customer convenience. It incorporates a button-type dispensing system that delivers the precise amount of product with a single press and includes a rounded applicator tip that allows for easy application and massage from any angle. This innovative and user-friendly design is expected to receive a positive reception from consumers. The product is priced at $89 per box (2mL x 1ea).

 

Since introducing COSMERNA in five European countries last year, BIONEER has been expanding its distribution channels. The product is now available in over 10 European countries, as well as in Japan, Singapore, and Australia, further solidifying its global presence. For regions where online purchasing is less common, BIONEER has established distribution networks through exclusive country-specific contracts. Agreements with distributors in Kuwait, nine Eastern European countries, the UAE, Jordan, Brazil, and Colombia have strengthened the company’s foothold in the global market.

 

Since its European debut in May 2023, COSMERNA has garnered increasingly positive feedback from global users. Notably, in March 2024, COSMERNA won the top prize in the hair product category among over 700 entries at Cosmoprof, the world-renowned cosmetics expo in Bologna, Italy.

 

A BIONEER representative stated, “COSMERNA is being introduced to consumers worldwide through various global channels, including Amazon, our dedicated online store, and official social media platforms.” The representative added, “We are simultaneously pursuing U.S. B2B partnerships, leveraging networks of hair clinic specialists and other professionals to strengthen brand trust and provide specialized hair loss management solutions, thereby expanding customer access.” ###