BIONEER CORPORATION

Bioneer Launches U.S. Online Store for Hair Loss Cosmetic ‘CosmeRNA’

 

- 2ml New Package Available at $89
- Expanding Customer Base and Strengthening Local Consumer Engagement in the U.S.

 

 

 

Bioneer announced on the 20th that it has launched a new online store to enhance customer accessibility and convenience, following its announcement earlier this year of CosmeRNA’s entry into the U.S. market via Amazon USA.

 

The newly launched U.S. online store features a user-friendly interface and various payment options, making it easier for American consumers to purchase products. It also includes detailed content on CosmeRNA’s unique product features and usage instructions, providing valuable information for customers considering hair loss management solutions.

 

Through this online store, Bioneer aims to expand CosmeRNA’s customer base in the U.S. and strengthen direct communication with local consumers. The company plans to conduct regular promotions, including discount events and free sample giveaways for early buyers. Additionally, it intends to utilize customer data collected through the online store—such as location, age, and gender—to develop localized marketing strategies and focus on acquiring new customers.

 

Alongside the online store, Bioneer has also been strengthening its presence in the U.S. market by showcasing CosmeRNA on Amazon USA, which boasts over 300 million active users. According to global market research firm DATA BRIDGE, the U.S. hair loss product market is projected to grow to approximately 2.83 trillion KRW (around $2.3 billion USD) by 2027.

 

The U.S. is not only a high-purchasing-power market but also one with strong demand for CosmeRNA products. In fact, since the launch of CosmeRNA’s global purchase site, U.S. customers have accounted for about 50% of total sales, solidifying their importance as a key consumer group. Moreover, U.S. consumers have consistently purchased products via overseas direct orders from other Amazon platforms, highlighting the potential of the U.S. market.

 

The CosmeRNA products currently available on Amazon USA and the online store feature a newly designed 2ml package optimized for user convenience. This package includes a precise dispensing button and a circular applicator tip that allows users to easily apply and massage the product from various angles. This innovative, user-focused design is expected to garner a positive response from consumers. The price is set at $89 per box (2ml x 1 unit).

 

CosmeRNA has been receiving positive feedback from global users since its European launch in May last year. In March this year, the product won first place in the hair products category at the prestigious ‘Cosmoprof’ cosmetics exhibition held in Bologna, Italy, where it competed against over 700 entries, further recognizing its exceptional technology.

 

A Bioneer representative stated, “The launch of this online store marks a significant milestone in enhancing CosmeRNA’s brand value in the global market. In the high-potential U.S. market, we plan to strengthen communication with consumers and accelerate the acquisition of new customer segments through Amazon and our online store.”###