BIONEER CORPORATION

AceBiome's BNRThin Slim+ Now Available at All Lotte Mart Locations Nationwide

(July 21, 2025 – Seoul) AceBiome, a leading company specializing in health functional foods, announced that its flagship product, BNRThin Slim+ (BNRThin Slim Plus), will officially launch in all 106 Lotte Mart locations nationwide starting July 21. This marks a strategic move to expand the company’s primarily online distribution channels into offline retail, aiming to provide more consumers with direct access to and experience with its products.

To celebrate the product’s launch in stores, AceBiome will run a two-week promotion from July 24 to August 6, offering the BNRThin Slim+ in a special retail-exclusive package (10 sachets) at a discounted price of ₩19,900, down from the regular price of ₩24,900. Through this promotion, AceBiome aims to enhance customer accessibility and convenience in offline channels, while accelerating the expansion of its premium probiotic products to a broader audience.

BNRThin Slim+ is formulated with Lactobacillus gasseri BNR17, a patented probiotic strain derived from Korean breast milk. It is the first functional probiotic product in Korea to receive individual recognition from the Ministry of Food and Drug Safety (MFDS) for its body fat reduction benefits.

BNR17 is specifically designed to support body fat and metabolic health, working through mechanisms such as inhibiting sugar absorption, suppressing fat cell differentiation, and reducing visceral fat. This high-performance strain has been granted patents in over 10 countries and its scientific efficacy has been validated through more than 1,200 citations in SCI-level journals.

Built on this scientific foundation and strong consumer trust, BNRThin has achieved cumulative sales of 18 million units and ₩900 billion in total revenue, solidifying its unmatched position in Korea’s functional probiotic market. Its credibility is further demonstrated by winning the Korea First Brand Award for three consecutive years and the Outstanding Brand Award by China’s People.cn, reflecting sustained trust from both domestic and international consumers.

Additionally, BNRThin has earned dual honors at global health ingredient competitions, including the NutraIngredients-Awards, underscoring its value as a scientifically backed solution for body fat management.

AceBiome CEO Myounghee Kim stated, “Our launch in Lotte Mart is a strategic move to improve consumer access to BNRThin, allowing more people to easily discover and experience the product. We plan to steadily expand the premium probiotics market, originally centered online, into offline channels. This will enable us to more closely support consumers in achieving sustainable, science-based body fat management.”

This expansion into offline retail is expected to not only diversify distribution channels but also further strengthen BNRThin’s leadership in the functional probiotic market.