BIONEER CORPORATION

AceBiome Hosts Model Cha In-pyo at Bioneer Headquarters for ‘Joint Health AnaParactin’ Employee Event

AceBiome, a subsidiary of Bioneer, held a special in-house event on the 16th at the Global Center, inviting Cha In-pyo, the exclusive model for its premium joint health brand “Joint Health AnaParactin,” to meet with employees. The event was designed to boost employee morale, strengthen organizational culture, and enhance the company’s positive image, drawing significant attention both inside and outside the company.

Titled “Healing Book Concert with Author Cha In-pyo,” the program centered around Cha’s book “Their Day”, through which the actor and writer shared his warm perspective and sincere life philosophy, captivating the audience. The event also featured a duet performance by pianist and producer Moon Aram and violinist Park So-hyun, along with a lucky draw where employees received signed books and special gifts. The program was filled with diverse activities that encouraged employee participation and enjoyment.

Lucky draw winners were personally presented with autographed copies of Cha’s book and gifts from the actor himself, who displayed a friendly and approachable demeanor. The atmosphere brightened as employees warmly welcomed the chance to meet him in person. Notably, the prizes — including Joint Health AnaParactin, Vienalssin, Good Breath, and Aetna Care — helped strengthen employee interest and affection toward the company’s brands.

Before the main event, Cha In-pyo visited the Global Center, where he met with company executives to discuss Bioneer’s vision and major business initiatives. He also toured the company’s history museum, learning about Bioneer’s growth, research, and development achievements. Additionally, he took part in a group photo session and recorded a special video message to cheer on employees, contributing to team morale and improved internal communication.

A company representative stated, “This event went beyond simple promotion — it was a meaningful occasion for employees and the company to enjoy together, strengthening internal unity and communication. Moving forward, AceBiome will continue to expand interaction with employees alongside Bioneer and foster a corporate culture that instills pride among staff.”