BIONEER CORPORATION

Bioneer's subsidiary AceBiome Earns 2025 ‘Consumer-Centered Management (CCM)’ Certification

AceBiome (CEO: Myunghee Kim), a leading health functional food company and subsidiary of Bioneer, announced today that it has obtained the 2025 Consumer-Centered Management (CCM) certification from the Fair Trade Commission (FTC) and the Korea Consumer Agency (KCA) during the official certification ceremony.

The CCM certification is a national system that evaluates, every two years, whether a company structures and continuously improves all of its business activities from the consumer’s perspective. Since its founding, AceBiome has upheld the principle of enhancing consumer health and quality of life as its core value, and this certification serves as an official recognition of that long-standing management philosophy.

During the evaluation, AceBiome was highly praised for establishing a company-wide, consumer-oriented culture under the strong leadership and commitment of its CEO. Through initiatives such as CCM declaration ceremonies, regular meetings, and the continuous sharing of CCM messages via the company intranet, AceBiome has successfully internalized consumer-centered thinking among its employees.

A key highlight was the company’s effort to upgrade its VOC (Voice of Customer) system, turning consumer feedback into a vital management asset. Starting with the introduction of a CTI (Computer Telephony Integration) solution, AceBiome built an integrated platform to manage VOCs collected through various channels, including phone calls, the official website, its own online mall, external sales partners, and overseas customers. The system allows for precise data analysis, leading to multiple verified cases where consumer insights directly contributed to product improvement — earning the company high marks for incorporating consumer feedback throughout its business operations.

As a specialized health functional food company, AceBiome was also recognized for its dedication to transparency and safety in information disclosure. The company strictly adheres to the pre-screening standards of the Korea Health Supplements Association (KHFF) for all product pages and advertisements, ensuring objectivity in consumer information. Additionally, AceBiome conducts regular quality testing through accredited institutions, strengthens personal data protection systems, and operates a robust crisis management process to maintain a trustworthy purchasing environment.

Corporate social responsibility (CSR) activities also played a key role in the evaluation. Through its consumer-participation campaign, “Slim Donation,” AceBiome promotes environmental protection and creates jobs for people with disabilities — earning recognition for building a sustainable cycle of social contribution. The company also continues regular donations through the Korea National Council on Social Welfare. In 2025, AceBiome significantly expanded its charitable contributions, donating approximately ₩17 billion worth of health supplements to support volunteers and underprivileged communities, demonstrating its firm commitment to creating social value.

AceBiome’s Chief Customer Officer (CCO), Bongjun Jung, stated,“Our long-standing philosophy of prioritizing consumer trust has borne fruit with this CCM certification. Moving forward, we will further enhance our integrated VOC system and expand real-time customer support channels to deliver a differentiated customer experience worthy of a global health functional food brand.”

AceBiome CEO Myunghee Kim added,“This CCM certification marks a crucial milestone in strengthening our consumer-centered management framework. We will further refine our decision-making systems based on consumer data across R&D, quality, and customer experience, ensuring consistent and sustainable consumer-focused management amid a rapidly changing market.”

Since its establishment in 2017, AceBiome has achieved remarkable growth with its BNRThin, the first Korean probiotic proven to reduce body fat. As of October 2025, the company surpassed 20 million units sold and ₩1 trillion in cumulative sales, while also winning the ‘Brand of the Year’ Award in the Diet Probiotic category for four consecutive years, hosted by the Korea Consumer Forum.